After all the slurpage of how great the new Elm Street is, it went nuclear in it’s 2nd weekend, dropping 72% of it’s business. If you know anything about box office numbers you know that’s a truly awful drop, even amongst horror films. But still, that isn’t as bad as PD’s Friday the 13th remake which dropped a mind numbing 80% during it’s 2nd week. Obviously, audiences sure aren’t warming to these films. Even the PD apologists have to look at these diminishing returns and question their “popularity” don’t they? I mean, maybe when people say these movies suck, it’s just not possible to hide behind the “non-hardcore horror fans love them” conventional wisdom. These films simply get people in the door the first weekend based on their names and then vanish into the night. Unlike something like Paranormal Activity, which actually connected with horror and non-horror fans and grossed over 100 million dollars over the course of months.
I’m about to head off to work, but I hope to write up a lengthier post on this topic, perhaps tonight. I’ll leave the question to you guys for now:
Is Platinum Dunes actually popular or do they just make a buck off of the name?